A History of Brands : Origins of Consumer Markets by Richard Shear
A History of Brands : Origins of Consumer Markets by Richard Shear
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A History of Brands : Origins of Consumer Markets by Richard Shear
A History of Brands : Origins of Consumer Markets by Richard Shear

A History of Brands : Origins of Consumer Markets by Richard Shear

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Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.

In this comprehensive guide, Shear traces the origins and growth of some of the world’s most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

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